Last Week's News: Out of Captivity

An advertising campaign for the movie Captivity has been rescinded due to complaints about the graphic nature of the graphics. According to The Hollywood Reporter, "The ads appeared on 30 Los Angeles-area billboards and 1,400 New York taxi tops. After Dark is paying to have them removed -- and while some billboards in the Hollywood area were still visible Monday, others already had come down." Those responsible for the campaign at After Dark films have claimed the ads were never meant to be seen, and that the wrong file was delivered to be placed on the billboards and taxicabs. Other media analysts believe the 'mistake' was a stunt to promote the movie. Now the MPAA is becoming involved, and although the ads didn't stay up for long, it may affect the rating the movie receives because advertising is submitted along with a film to be rated.